A boosted post versus a Facebook ad
Let’s look at a boosted post versus a Facebook ad. Do you know what the difference is and when you should use one rather than the other? What is a boosted post? A boosted post is a post on your … Continued
Happy Birthday, YouTube!
Happy Valentine’s Day…and also happy birthday to YouTube which is 20 years old today! Here’s what you need to know about YouTube: How can you use YouTube to grow your business? Video Content and Optimisation Monetisation and Business Growth Features … Continued
What Time Should You Post on Social Media?
Not sure what time you should be posting on social media platforms to get the best engagement? Hootsuite has analysed over 1m posts between July and September 2024 across all different industries and platforms to find out the best times … Continued
Facebook Turns 21
The popular social platform turned 21 in February. How can you use Facebook to grow your drink brand in export markets though? What is Facebook? Owned by Meta, Facebook is a multi-functional social media platform with plenty of useful features … Continued
“If you don’t know where you’re going, any road will take you there”
“If you don’t know where you’re going, any road with take you there”. This is one of my favourite sayings, and I use it almost daily with drinks business clients with whom I’m chatting about digital marketing. It’s credited to … Continued
What is each social media platform used for?
There’s a reason why people have an average of 6.8 social media accounts each: they use each platform for different activities and look for different types of content on them. So, what is each social media platform used for? Facebook … Continued
Are you social ads-ready?
Sometimes it’s not the right time for you to run paid ads – yet. Sometimes, there’s work to do before you are ready to spend money. It’s about doing the right things in the right order to maximise the return … Continued
Do your social ads have ad scent?
Despite the name, ad scent isn’t about the fragrance that people add to their gift lists. Ad scent is about the consistency that your target customer experiences in their customer journey on their way from clicking through your social ads … Continued