What is each social media platform used for?

Did you know that the average internet user aged 16-64 years old has an average of 6.7 social media accounts? That is a lot yet all social media platforms are not equal and each one is used for different purposes. Think of each platform as a different type of social gathering where people have something in common such as interests, demographics etc. So, what are they being used for?

80% of TikTok users aged 16-64 years old are using the platform to find funny or entertaining content.  TikTok is known for its short-form video content that goes viral with hashtags such as “fyp” meaning “for you page”. Reddit is also primarily used as an entertainment platform with link posts and text posts doing well.

Pinterest is mainly used by people who want to follow or research brands and products with 36% of users giving this reason. Users like to find pins and create boards to curate their ideas for occasions such as Christmas or weddings.

70% of Instagram users using it are to post and share photos or videos – formats such as Reels are very popular as are Stories. Snapchat is used by 42% of users, especially in the younger demographics, to share Snaps which disappear after 24 hours.

73% of Facebook users use the platform to message friends and family.

X, formerly known as Twitter, is the main platform used to keep up-to-date with news and current events. This is also the main reason given by users of LinkedIn.

Understanding the purpose that people are using each platform for enables you to tailor your content to maximise user engagement and ultimately drive them to take the action that you want.

Source: Digital 2023 October Global Statshot Report – We Are Social UK

Leave a Reply

Your email address will not be published. Required fields are marked *