What is each social media platform used for?

Updated 28 October 2024.

There’s a reason why people have an average of 6.8 social media accounts each: they use each platform for different activities and look for different types of content on them.

Facebook is the go-to platform for active users who want to message their friends and family.

Instagram – and Snapchat – are where users go to post or share images and videos.

TikTok is where users go to look for funny and entertaining content.

For keeping up to date with news and current events, then LinkedIn, X (Twitter) and Reddit are the platforms to go to.

When following or researching brands and products, then the boards of Pinterest are the destination of choice.

Think about what this means for your content and tailor it according to the platform that you are posting to. Social media platforms are definitely not “one size fits all” and to get the best engagement with your posts, think about creating and tailoring content that aligns with what your audience is expecting to see whether that is image, video or text.

Source: Digital 2024 October Global Statshot Report – We Are Social UK

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