We’re looking at the next in our series of the The World’s Most Used Social Media Platforms: WhatsApp, the world’s favourite messaging app, is number 3.
Here’s what you need to know about WhatsApp:
As of January 2024, WhatsApp had 2 billion global active users, the same number as Instagram.
WhatsApp is very popular in overseas markets such as India, Brazil and Indonesia with drinks brands such as Absolut Vodka using the platform strategically as part of their marketing activities.
Males over the age of 35 years old are the demographic most likely to use the platform.
The average time that active users spend on WhatsApp is just over 17 hours, more than Instagram and X so lots of time for them to see your brand.
If your audience is on WhatsApp, here’s what you need to know to make a success of it:
- Set up a Business Profile rather than a personal one (or switch it) to establish professional credibility – include your business description, contact details and opening hours.
- Encourage customers to opt-in to your subscriber list for updates on your brand by adding your WhatsApp number to your marketing materials, website and other social media platforms.
- Create compelling content to engage your audience – share exclusive content, product updates and special offers to those who have opted-in to create a personalised experience.
- Leverage WhatsApp’s one-to-one messaging to provide personalised customer service that adds value to your brand. Use it to deal with enquiries, resolve customer issues and ultimately build stronger relationships with your customers.
- Use WhatsApp’s status updates to post time-sensitive updates to bring attention to new products and time-limited promotions or behind-the-scenes activities such as a trade show presence or product launch.
Want to know more about how you can use WhatsApp as part of your overseas marketing strategy? Get in touch here.
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