In-house training

Training tailored to you

Do you need clarity on your target audience? Not sure what social media platforms are most suitable for them? Or maybe you need clarity on platform tactics? Our bespoke in-house training could be the answer.

Let us train your team on the issues around digital marketing that are specific to you. Available online or in-person, we can create and deliver the digital training that your team needs to help it hit its targets.

The following modules can be offered as stand-alone or slotted together to make half-day, full-day, two or 3-day workshops as required. They can be tailored depending on requirements. They can also be offered on a 1-2-1 basis, depending on your needs. Other modules can be designed specifically for your needs on request.

1 Designing a Strategy around Your Audience (Approx 60-90 mins)

Social media is a crowded space. In the UK alone, millions of people use social media every day. How can you make sure you reach the right people in the right way?

If you are going to reach people that are actually your target customer, you need to first define who they are. Then you can design effective strategies to reach them and convince them to buy from you.

In order to define your target customer, it’s crucial to develop profiles of your customers called user/buyer personas. In this session, we’ll teach you:

What user personas look like
Why they are important
How to create your own.

We’ll also be getting practical and you’ll work on creating a persona for one of your customers from scratch. Whether you are targeting an audience in the UK or internationally, you will come away from this session prepared.

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2 Establishing a sociable brand (Approx 60-90 mins)

Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed. By adding value and building relationships, you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing this?

It’s crucial to share the right content and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting.

In this session, we’ll take you through a tried and tested framework for building a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from using the right hashtags and finding the right influencers to creating and sharing the right content.

You will come out of this session with your very own unique sociable brand to take forward that will help guide your future strategy in the UK or international markets.

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3 Developing an Influencer Strategy (Approx 60-90 mins)

Influencer marketing has exploded over the last few years. It seems like everyone is getting in on the action. Influencer marketing can be a paid strategy that sits within your core marketing strategy or it can be built organically exclusively within your social media strategy. However, to build an organic social media influencer strategy you need to know how to find the right influencers and how to build relationships with them.

In this session, you’ll learn:

About the different types of social media influencer
How to establish the right influencers for your brand and how to find them
How to build organic relationships with them once you know who they are.

You will come out of this session with a list of social media influencers that you can start building relationships with immediately in your target market in the UK or internationally.

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4 Crafting a Content Strategy (Approx 60-90 mins)

Content is changing the relationship between the brand and the consumer. Content marketing used to be a way for brands to stand out from the crowd but it has become the new ‘normal’. It has evolved what customers expect from the brands they interact with. In today’s competitive market, not doing content marketing is a big risk.

Content is king on social media but for many brands, it’s a challenge to understand what content they should share, in what format and for what purpose. For smaller brands with limited budgets, there is the added struggle of finding the time and resources to devote to their content strategy.

In this session, you’ll learn:

The best practice for content marketing
How to craft the right content strategy for your brand
Affordable ideas for manageable content strategies

You will come out of this session with some content strategy ideas and will receive a template for working on a content strategy going forward.

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5 The Importance of a Data-Driven Strategy (Approx 60-90 mins)

Pre-digital, you would struggle to understand the success of your marketing efforts. It was difficult to know which of your marketing channels were driving the best results and which messaging resonated most with your audience. No more. Digital has transformed the world of marketing.

You can now access a wealth of data to track exactly what’s working and what’s not. Using social media metrics we can understand which social media platforms delivers the best results, which content works best, which influencers have the biggest impact and which messaging drives the most actions. Making data-driven decisions ultimately drives success and can save brands time and money.

In this session, you will learn about social media metrics, prioritising the right metrics for your goal and setting Key Performance Indicators to benchmark success. We will introduce you to the iterative “Test, Measure, Reflect and Refine” framework, which supports you to embed data-driven decision making within your strategy.

Finally, to put your learning into practice you will use your metrics to gather meaningful insights into what is working best on your platforms and develop clear actions to take forward.

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6 Deciding which Platforms to Prioritise (Approx 60-90 mins)

It can be tempting to have a presence on every social media platform but unless you’re a big brand that’s rarely a manageable commitment. It is time-consuming to design and deliver social media strategies and each platform is different so requires a unique approach.

It’s crucial to choose the right ones for your brand but it can be difficult to prioritise. What if you choose wrongly?

In this session, you will learn:

The basics of social, search and messaging platforms
Gain insights into who uses each social media platform and why.
The process for prioritising platforms based on your brand, target audience, budget, and resources.

You will come out of this session with a clear idea of which platforms to prioritise and why depending on which market you are targeting in the UK or internationally.

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