We hear a lot about a mobile-first strategy when it comes to online digital strategy these days – but what can it mean for your strategy for your export social media marketing? Should you always think mobile-first? Mobile-first means think … Continued
It’s the last week of Quarter 2, which means that July is just around the corner with another selection of awareness days for you to use in your content marketing. From spirits to wine, there is something for everyone. What … Continued
For drinks brands exporting to international markets, summer is more than just a high-consumption season. It’s an opportunity to celebrate lifestyle, leisure, and outdoor living. Whether it’s cocktails on a rooftop in New York, cold mocktails on Dubai beaches, or … Continued
It’s only a few days until we have a new month, so here are the drinks’ awareness days for June to use in your content marketing. Awareness Weeks 21st – 29th English Wine Week #EnglishWineWeek Awareness Months National Iced Tea … Continued
From First Sip to Life Long Brand Convert In today’s increasingly crowded and fast-moving drinks sector, winning a customer isn’t as simple as having a good product. It’s about guiding them through an often long-winded customer journey with double-backs and … Continued
That’s the end of the first third of 2025 already so May’s awareness days will help you plan out your content marketing for the month. There are other celebrations this month too such as May Day and Cinco de Mayo … Continued
The private communications app, Signal, has been in the news this week for all the wrong reasons! It’s not a platform that usually gets a great deal of publicity, with WhatsApp and Facebook Messenger tending to be the usual go-tos … Continued
It’s coming up to the end of Quarter 1 already! That means that April is just around the corner with a new set of awareness days to use. Awareness days are so useful as a hook for your content. You … Continued
How does marketing overseas differ from the UK? Marketing differs across countries due to variations in consumer behaviour, platform preferences, regulations, and cultural nuances. Don’t assume that what works in your home market will work in your overseas markets. Let’s … Continued
Let’s look at a boosted post versus a Facebook ad. Do you know what the difference is and when you should use one rather than the other? What is a boosted post? A boosted post is a post on your … Continued