After you’ve made the sale, the focus next moves to engaging and retaining customers. You want to build a longer-term relationship with them that results in additional sales or actions. It’s essential to know your data and the success metrics … Continued
Once you’ve built your audience and they are engaged with your brand and your content, you then want them to take a specific action. This could include making a purchase, signing up for a service or completing a lead generation … Continued
When you’ve built your audience – brand awareness – the goal of a social media campaign shifts to consideration or engagement with the focus moving from mere awareness of your brand to nurturing a deeper engagement and interest within the … Continued