After you’ve made the sale, the focus moves to engaging and retaining customers with a view to building a longer-term relationship that results in additional sales or actions. Here are the key metrics that you want to track for loyalty: … Continued
Once you’ve built your audience and they are engaged with your brand and your content, you then want them to take the specific action that you want to directly contribute to your business goals such as making a purchase, signing … Continued
When you’ve built your audience – brand awareness – the goal of a social media campaign shifts to consideration or engagement with the focus moving from mere awareness of your brand to nurturing a deeper engagement and interest within the … Continued