Facebook, one of the oldest modern social media platforms, is all grown up at 22 years old this month. One of the stalwarts of Meta’s stable of social media platforms, alongside Instagram, Messenger, Threads, and WhatsApp, Facebook is often a … Continued
Let’s look at a boosted post versus a Facebook ad. Do you know what the difference is and when you should use one rather than the other? What is a boosted post? A boosted post is a post on your … Continued
Despite the name, ad scent isn’t about the fragrance that people add to their gift lists. Ad scent is about the consistency that your target customer experiences in their customer journey on their way from clicking through your social ads … Continued