Trade shows are a great way of getting your drinks brand onto the international stage and in front of potential buyers and distributors who can engage with and sample your product. We’ve collated a list of the 2026 drinks sector trade shows in the UK and across the world as a useful resource. Keep checking back for new events.
Even if you can’t attend a tradeshow in-person that is relevant to your business, you can still benefit from them:
Follow the social media accounts for a tradeshow that is relevant to your business and engage with its posts. Like, comment and share posts from the account that are relevant to your business which will help to increase your reach and and bring you to the attention of the account who is an influencer for you. This may also encourage them to follow your social media accounts in return as well as like, comment on and share your posts, bringing them to the attention of their followers who are also likely to be your target audience.
When a tradeshow is taking place, there is a great opportunity to engage with the tradeshow’s hashtag and join in the conversation around it. For instance, the Trade Drinks Expo in the UK used the hashtag #TradeDrinksExpo and you can search for this hashtag on social media platforms and follow the conversation in real time. Comment, like and share posts, using the hashtag yourself and put yourself into the conversation, increasing your reach and brand awareness.
January
26th-28th Millesime BIO – Montpellier, France
February
9th-11th Wine Paris/Vinexpo Paris 2026 – Paris, France
March
10th – 13th Foodex Japan – Tokyo, Japan
15th-17th Prowein – Dusseldorf, Germany
18th-19th BeerX – Liverpool, UK
27th – 28th Whisky Live and Fine Spirits – London, UK
30th March – 1st April International Food & Drink Event – London, UK
April
TBC The Glass of Bubbly Show London, UK
21st – 24th Food & Beverage Asia – Singapore
13th – 15th Food & Drink Expo – Birmingham, UK
29th – 30th April – Vinexpo Americas (incorporating Be Spirits/Be No) – Miami, USA
May
11th – 12th Bar Convent London – London, UK
14th – 17th The London Coffee Festival – London, UK
18th – 20th – Sial Shanghai – Shanghai, China
26th – 28th Vinexpo Asia – Hong Kong
June
9th – 10th Bar Convent Brooklyn – New York, USA
28th – 30th Summer Fancy Food Show – New York, USA
July
August
September
TBC Speciality and Fine Food Fair – London, UK #SFFF26
October
TBC Bar Convent Berlin – Berlin, Germany
TBC Trade Drinks Expo – London, UK
17th – 21st Sial – Paris, France
November
TBC FHC China – Shanghai, China
December
Which 2026 drinks sector trade shows will you book for your brand?
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