Do you sometimes wonder why your social media feeds are full of posts celebrating things like Small Business Sunday or World Emoji Day? Welcome to the world of awareness days, the social media calendar’s best friend and the smart way … Continued
The leaves are starting to change colour in the Northern hemisphere. Autumn is creeping in with its darker mornings and evenings. A season of transition, marked by cosy gatherings, and global events such as Oktoberfest, Thanksgiving and Halloween, Autumn is … Continued
There are just a few more days of August left and, sadly, summer is coming to an end in the Northern hemisphere. However, this heralds the beginning of a month and a new season to grow our drinks brands with … Continued
It’s the height of summer in the Northern hemisphere, but that’s no reason for you to take your foot off the social media marketing pedal! Now is the time when your audience is scrolling through their timelines during downtime, and … Continued
We hear a lot about a mobile-first strategy when it comes to online digital strategy these days – but what can it mean for your strategy for your export social media marketing? Should you always think mobile-first? Mobile-first means think … Continued
It’s the last week of Quarter 2, which means that July is just around the corner with another selection of awareness days for you to use in your content marketing. From spirits to wine, there is something for everyone. What … Continued
For drinks brands exporting to international markets, summer is more than just a high-consumption season. It’s an opportunity to celebrate lifestyle, leisure, and outdoor living. Whether it’s cocktails on a rooftop in New York, cold mocktails on Dubai beaches, or … Continued
It’s only a few days until we have a new month, so here are the drinks’ awareness days for June to use in your content marketing. Awareness Weeks 21st – 29th English Wine Week #EnglishWineWeek Awareness Months National Iced Tea … Continued
From First Sip to Life Long Brand Convert In today’s increasingly crowded and fast-moving drinks sector, winning a customer isn’t as simple as having a good product. It’s about guiding them through an often long-winded customer journey with double-backs and … Continued
The private communications app, Signal, has been in the news this week for all the wrong reasons! It’s not a platform that usually gets a great deal of publicity, with WhatsApp and Facebook Messenger tending to be the usual go-tos … Continued