Are you social ads-ready?
Sometimes it’s not the right time for you to run paid ads – yet. Sometimes, there’s work to do before you are ready to spend money. It’s about doing the right things in the right order to maximise the return … Continued
Do your social ads have ad scent?
Despite the name, ad scent isn’t about the fragrance that people add to their gift lists. Ad scent is about the consistency that your target customer experiences in their customer journey on their way from clicking through your social ads … Continued
Beverages Beyond Borders now available to buy
We are thrilled that our new E-book Beverages Beyond Borders is now available to buy. Unlock the secrets to successfully expanding your drinks brand into international markets with “Beverages Across Borders: A Social Media Playbook for Global Expansion.” This comprehensive … Continued
Know Your Data – Success Metrics for Loyalty
After you’ve made the sale, the focus next moves to engaging and retaining customers. You want to build a longer-term relationship with them that results in additional sales or actions. It’s essential to know your data and the success metrics … Continued
Know Your Data – Success Metrics for Conversion
Once you’ve built your audience and they are engaged with your brand and your content, you then want them to take a specific action. This could include making a purchase, signing up for a service or completing a lead generation … Continued
Know Your Data – Success Metrics for Consideration
When you’ve built your audience – brand awareness – the goal of a social media campaign shifts to consideration or engagement with the focus moving from mere awareness of your brand to nurturing a deeper engagement and interest within the … Continued