The first month of 2025 is almost over and February is just around the corner, meaning that a new selection of awareness days for your drinks brand to use in your content marketing are coming up. Which drinks’ awareness days for February 2025 can you use for your brand?
Awareness days, weeks, and months are dedicated time periods created to raise awareness about specific causes, issues, or events. They are usually promoted by businesses, and organisations to educate the public, raise awareness and drive action eg increase sales. You can even create your own!
1st #HelloFebruary #HelloFebruary
1st Pisco Sour Day #PiscoSourDay
3rd International Straw-free Day #internationalstrawfreeday
6th International Bartender’s Day #internationalbartendersday
8th International Scotch Day #InternationalScotchDay
14th Valentine’s Day #ValentinesDay
18th Global Drink Wine Day #GlobalDrinkWineDay
22nd Margarita Day #MargaritaDay
24th World Bartender Appreciation Day #WorldBartenderAppreciationDay
27th National Kahlua Day #NationalKahluaDay
How You Can Use Awareness Days Successfully for Your Drinks Brand
Plan Ahead – Identify the key awareness days that are relevant to your brand well in advance and plan your content calendar around them. Then, you can prepare and schedule content in plenty of time.
Authenticity – Make sure that an awareness day has a genuine connection to your business and its values. Audiences can quickly spot insincerity so don’t jump on to awareness days just because everyone is.
Educational Content – Create content that educates your audience about the awareness day and its connection to your business. This could include blog posts, infographics, or customer interviews. Arrange physical or on-line events such as samplings that link to the awareness day.
Storytelling – Share stories highlighting the relevance of the awareness day and your brand’s involvement. Personal stories can be particularly impactful.
Call to Action – Encourage your audience to take action, whether it’s spreading awareness, or taking part in events that you might have going on.
Using awareness days in your content marketing strategy can not only boost your engagement but also show your audience that your brand is plugged-in to and actively taking part in activities that are related to its core business. What awareness days can you use?
Find out about the drinks industry tradeshows that are coming up in 2025 around the world.
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